Salt Lake City, UT (January 9, 2018) On January 6, known as Three Kings’ Day, 4Life Founders Dave and Bianca Lisonbee, President and CEO Danny Lee, and other 4Life executives met with local distributors in San Juan, Puerto Rico, to hand-deliver more than 2,000 toys to the victims of Hurricane Maria, the first Category 4 storm to hit the island since 1932.
This event represents the culmination of a three-month, three-phase strategy to alleviate the suffering of children and families who were struck by tragedy when the storm made landfall in the early hours of September 20, 2017.
4Life has conducted business on the island through a network of independent distributors since 2000. Immediately following Hurricane Maria’s landfall, the company’s non-profit organization, Foundation 4Life®, launched a three-phase strategy to support storm victims.
Phase 1
Between September 20 and October 1, Foundation 4Life mobilized its network in the contiguous United States, launched an international fundraising campaign, and collaborated with Puerto Rican author and philanthropist Laura Posada to deliver critical supplies via private jet.
Phase 2
At the start of the second phase, San Juan Mayor Carmen Yulín Cruz Soto was onsite to receive more than 6,000 pounds of emergency supplies. The initial aid was then transported by truck to four 4Life distribution points around the island. Upon its return to Florida, the jet transferred sick individuals who required immediate medical attention.
Phase 3
Foundation 4Life chartered four jets and committed more than $500,000 in cash and product value, 25,000 pounds in emergency relief supplies, and 2,000 toys to the outreach effort. In commemoration of Three Kings’ Day, 4Life Founders David and Bianca Lisonbee, President and CEO Danny Lee, Vice Chairman of the Board Steve Tew, Vice President of Field Development for Spanish Markets Deborah Dixon, and Vice President of Service Catherine Larsen met with local distributors to distribute thousands of new toys, all purchased and donated by 4Life employees at Global Headquarters in Utah.
4Life has offices in 24 markets to serve a global network of independent distributors and their customers.
For more information: Calvin Jolley Vice President, Communications 4Life Research USA, LLC CalvinJolley@4life.com